Rouge Pur Couture is a full coverage refillable lipstick with a weightless creamy texture for couture satin look and bare lip feel.

Feel your lips soften with every application!

High-precision application in one swipe.

Discover the purest colors with the new Rouge Pur Couture refillable lipsticks, composed of 80% treatment ingredients. Infused with softening Ceramides and Tuberose and Prickly Pear extracts from ourika in Marrakech.

The design of this lipstick reveals an aesthetic balance between iconic gold and modern black.

The black logo on the gold mirror conveys a touch of haute couture.

With a focus on sustainability, Yves Saint Laurent is offering, for the first time, refillable lipsticks in its 4 muse shades: Rouge Muse, Nude Muse, Orange Muse and Pink Muse.

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Couture satin shades, carefully selected and designed for every skin tone and attitude in Rouge Pur Couture.

Start at the center of the upper lip, using the tip of the bullet to shape the cupid's bow. Glide towards the corners of the lips.

For the lower lip, apply from the corners of the lip towards the center using the edges of the bullet.